Just as it takes a village to raise a child, it takes all of the players in our economy to create circularity.
Startups are a significant force in driving and accelerating the transition to a more circular economy. They are innovative and disruptive in driving transformational change. Indeed, most have been created specifically to address a social or environmental need – and they have the freedom to create their business models from scratch.
Critically however, they need the support of the organisations around them – most notably from governments and businesses – to create the infrastructure and ecosystems to drive forward on the shared agenda to create circularity.
Goterra’s Head of Growth, Bob Gordon, shares his experience.